Frequently Asked Questions About Our Digital Marketing Services
General Questions
What services does 7t1.studio offer?
At 7t1.studio, we provide comprehensive digital marketing solutions designed to transform your online presence. Our core services include:
Search Engine Optimization (SEO): Comprehensive on-page, technical, and off-page SEO strategies to improve your search rankings, organic traffic, and online visibility. We employ advanced keyword research, competitor analysis, and white-hat link building techniques.
Pay-Per-Click Advertising (PPC): Strategic Google Ads, Microsoft Advertising, and social media advertising campaigns with precise targeting, conversion optimization, and detailed performance analytics. We maximize your ROI through continuous A/B testing and bid management.
Social Media Marketing: Full-service social media management across platforms including Instagram, Facebook, LinkedIn, Twitter, and TikTok. We develop brand-aligned content calendars, engagement strategies, and community management protocols.
Content Marketing: Strategic content creation including blog posts, whitepapers, case studies, infographics, and video content designed to establish thought leadership and drive qualified leads.
Email Marketing: Automated email sequences, newsletter campaigns, and lead nurturing workflows with segmentation, personalization, and conversion tracking.
Website Design & Development: Conversion-optimized website design, development, and ongoing maintenance with focus on user experience, mobile responsiveness, and technical SEO.
Conversion Rate Optimization (CRO): Data-driven optimization of your website and landing pages to improve user experience and increase conversion rates through heat mapping, user testing, and A/B testing.
How do you measure campaign success?
We employ a transparent, data-driven approach to campaign measurement:
Key Performance Indicators (KPIs):
- Traffic Metrics: Organic traffic growth, referral traffic, direct traffic increases
- Engagement Metrics: Time on site, pages per session, bounce rate reduction
- Conversion Metrics: Lead generation, form submissions, phone calls, online sales
- SEO Metrics: Keyword rankings, domain authority, backlink profile growth
- Advertising Metrics: Cost per acquisition (CPA), return on ad spend (ROAS), click-through rates (CTR)
Reporting Structure: We provide monthly performance reports with detailed analytics, insights, and strategic recommendations. Our proprietary dashboard offers real-time access to campaign metrics, allowing you to monitor progress 24/7.
What makes 7t1.studio different from other agencies?
We distinguish ourselves through several key differentiators:
Technical Expertise: Our team includes certified professionals in Google Analytics, Google Ads, Facebook Blueprint, and HubSpot. We maintain current knowledge of algorithm updates and industry trends.
Transparent Communication: We operate on a "no black box" policy, providing complete visibility into strategies, spending, and performance. Regular strategy sessions ensure alignment with your business objectives.
Customized Approach: We reject one-size-fits-all solutions. Every strategy is tailored to your specific industry, target audience, and business goals through detailed discovery and research.
Results-Driven Focus: Our compensation structure includes performance-based incentives, ensuring our success is directly tied to your business growth.
Integrated Technology Stack: We utilize an ecosystem of premium tools including SEMrush, Ahrefs, HubSpot, Hotjar, and proprietary analytics platforms to deliver superior results.
Onboarding & Collaboration
How long does onboarding take?
Our comprehensive onboarding process typically takes 7-10 business days and includes:
Week 1: Discovery & Audit Phase
- Initial strategy session and goal alignment
- Comprehensive website and competitive analysis
- Audience research and persona development
- Technical audit and infrastructure assessment
Week 2: Implementation Planning
- Custom strategy development
- Resource allocation and team assignment
- Tool integration and access provisioning
- Communication protocol establishment
Week 3: Campaign Launch
- Strategy presentation and final approval
- Initial implementation and setup
- Performance baseline establishment
- Regular reporting cadence initiation
What information do you need to get started?
To develop an effective strategy, we typically require:
Business Information:
- Company overview, mission, and unique value proposition
- Target audience demographics and psychographics
- Previous marketing efforts and performance data
- Current website analytics access (Google Analytics, Search Console)
Competitive Analysis:
- Main competitors and their digital presence
- Industry benchmarks and performance standards
- Market positioning and differentiation points
Technical Access:
- Website administrative credentials (with appropriate permissions)
- Social media account access
- Google Analytics and Search Console permissions
- Existing advertising account access (if applicable)
Brand Assets:
- Brand guidelines, logos, and visual identity materials
- Existing marketing collateral and content
- Customer testimonials and case studies
Pricing & Contracts
How do you structure pricing?
Our pricing follows a transparent, tiered structure based on service scope and business objectives:
Project-Based Pricing: Fixed-price packages for specific deliverables (website redesign, SEO audit, etc.)
Retainer Model: Monthly engagement packages including:
- Growth Package: $2,500-$4,500/month (Ideal for small to medium businesses)
- Acceleration Package: $4,500-$8,500/month (Recommended for established businesses)
- Enterprise Package: $8,500+/month (Custom solutions for large organizations)
Performance-Based Pricing: Hybrid models combining base retainer with performance incentives tied to specific KPIs.
Advertising Budget: Separate from agency fees, we recommend and manage ad spend based on campaign objectives, with typical starting budgets between $1,000-$10,000/month depending on industry and competition.
Is there a minimum contract length?
We offer flexible engagement terms:
Standard Engagement: 6-month minimum commitment, providing sufficient time to implement strategies and measure meaningful results
Quarterly Review: Performance evaluation every 90 days with opportunity for strategy adjustment
Month-to-Month: Available for select services after initial 6-month period
Early Termination: Requires 30-day written notice with pro-rated refund for prepaid services
Technical & Implementation
Do I need to provide access to my website and accounts?
Yes, for optimal campaign implementation we require appropriate access to:
Essential Access:
- Website CMS (WordPress, Shopify, Webflow, etc.) admin access
- Google Analytics and Search Console
- Social media platform business manager access
- Email marketing platform (if applicable)
Security Protocols: We implement strict security measures including:
- Two-factor authentication on all shared accounts
- Secure password management through enterprise-grade systems
- Role-based access permissions
- Regular security audits and access reviews
How often will we communicate?
We maintain consistent communication through multiple channels:
Weekly Check-ins: 30-minute tactical meetings to review progress and address immediate questions
Monthly Strategy Sessions: 60-90 minute deep-dive meetings to review performance and adjust strategies
Quarterly Business Reviews: Comprehensive analysis and strategic planning for upcoming quarters
Emergency Support: Dedicated account manager available during business hours with 4-hour response time guarantee
Preferred Communication Channels: Email, Slack, Zoom meetings, and our client portal for formal documentation
Results & Expectations
How long until I see results?
Results timelines vary by service and industry:
PPC Advertising: Immediate results within 24-48 hours of campaign launch Social Media Engagement: Noticeable improvements within 2-4 weeks SEO Results: Typically 3-6 months for meaningful organic growth Content Marketing: 4-8 months for establishing authority and lead generation Website Optimization: Conversion improvements within 30-60 days of implementation
Important Note: Digital marketing is a cumulative process. Early months focus on foundation building, with acceleration typically occurring in months 3-6 as strategies compound.
What if I'm not satisfied with the results?
We operate on a satisfaction-guarantee model:
Performance Review Protocol: If expectations aren't being met, we initiate an immediate performance review including:
- Detailed analysis of underperforming areas
- Strategy adjustment recommendations
- Additional resource allocation if needed
- Escalation to senior strategists for consultation
Guarantee Conditions: We guarantee specific outcomes outlined in our service agreement. If mutually agreed-upon KPIs aren't met after strategy adjustments, we offer service credits or pro-rated refunds as detailed in our contract.
Industry Specifics
Do you specialize in specific industries?
While we serve diverse sectors, we have particular expertise in:
Technology & SaaS: Lead generation, user acquisition, and customer lifecycle marketing E-commerce & Retail: Conversion optimization, product launch strategies, and seasonal campaigns Professional Services: Thought leadership, referral marketing, and client acquisition Healthcare & Wellness: Patient acquisition, reputation management, and compliance-aware marketing Real Estate: Property marketing, lead nurturing, and agent branding Hospitality & Tourism: Seasonal promotion, experience marketing, and review management
Can you work with international businesses?
Yes, we serve clients globally with specific considerations:
Multi-Region Expertise: Experience with North American, European, and APAC markets Localization Strategies: Cultural adaptation, language considerations, and regional platform optimization Time Zone Management: Dedicated account coordination for international collaboration Currency & Compliance: Experience with international payment processing and regulatory compliance
This FAQ covers our most common questions, but we recognize every business has unique needs. Please contact our team directly for specific inquiries about your situation.